IBM Over one year
2x
Marketing-sourced revenue for one campaign
Rebuilt the "Build New Cloud Native Applications" narrative and content.
Read the IBM exampleDan Bettinger
Enterprise product marketing
I make complex technology easier to understand and sell.
At Red Hat, I lead product marketing for OpenShift cluster management, security and sovereignty.
Selected results and leadership
J.P. Morgan Year over year
+180%
Growth in marketing-sourced inbound leads
CRM attributed the year-over-year increase to GTM campaigns I developed.
See my contributionRed Hat Community leadership
190+
Members in the Product Marketing and AI Guild
Started the day after we received Google Gemini access.
Read the guild storyEnterprise experience
- Red Hat
- J.P. Morgan
- IBM
- Dell EMC
- VMware
My work today
Set the direction.
Help the team deliver.
I lead a nine-person matrixed team focused on OpenShift cluster management and security.
At IBM, I led a 13-person matrixed team focused on building cloud-native applications.
- Portfolio direction and budget
- Lead product marketing, manage budgets, and build the case for investments that support product and market priorities.
- Team alignment
- Set shared objectives and tactics, maintain accurate messaging, and communicate direction across the business unit.
- Coordinated execution
- Connect product launches, sales and channel enablement, presentations, and technical demos with campaigns.
Selected work
Build the story.
Bring it to market.
A closer look at the research, campaigns, and tools behind the results.
01 Buyer insight
Give buyers evidence they can use.
Analyst reports pointed to growing Kubernetes fleets. I saw an opportunity to help buyers compare their practices and maturity.
I won funding after a year of advocacy, commissioned the study, and wrote the survey questions.
The report gives buyers a peer benchmark and field teams a resource for prospect conversations.
785
Read the research story
IT decision-maker and practitioner responses
02 Messaging and execution
Carry a clear story into campaigns.
IBM
Rebuilt the cloud-native narrative, prospecting emails, assets, and landing pages.
J.P. Morgan
Built the story and go-to-market campaigns for the world's first bank-led blockchain platform, Onyx.
03 Learning and leadership
Help teams do better work.
Learn early. Bring others with you.
The day after we received Google Gemini access, I founded Red Hat's Product Marketing and AI Guild to learn, share and experiment. The community grew to 190+ members in its first year and now also uses Claude, ChatGPT and Cursor.
I've created more than 50 AI skills and built a catalog to share them with colleagues.
Colleagues use my simulated CISO, IT buyer, and skeptical reviewer skills to challenge messaging and materials.
Explore the guild and AI workOne of the tools I built
OpenShift + partner joint messaging skill
- 01
Bring the context
Users upload partner information.
- 02
Create the first draft
The skill creates a joint messaging guide, quick reference card, and sales deck.
- 03
Review and refine
The partner business manager verifies the information with the product marketing team.
A career through technology shifts
See the shift.
Get the team ready.
I look for changes that matter to buyers and help teams decide how to respond.
That means making the case for action, shaping the message, and building resources people can use.
Experience across changing markets
- Virtualization
- Cloud
- DevOps
- Cloud native
- Blockchain
- AI
Dec 2023 - present
Red Hat
Principal Product Marketing Manager
Kubernetes, security, and sovereignty
Sep 2021 - Nov 2023
J.P. Morgan
Senior Product Marketing Manager
Blockchain and financial services technology
Jul 2018 - Sep 2021
IBM
Cloud-native product marketing
Public cloud, serverless, DevOps, and encryption
Let's talk
Discuss a senior principal product marketing role.
I bring experience in enterprise cloud and security messaging, buyer research, and leadership across teams.