Dan Bettinger, MBA

Red Hat

Principal Product Marketing Manager

December 2023 - Present

OpenShift | Kubernetes management, security, and sovereignty

• Own product marketing for Red Hat Advanced Cluster Management for Kubernetes, connecting product messaging with launches and field enablement.
• Lead a nine-person matrixed product and technical marketing team. Set shared objectives, align work to goals, and coordinate launches, sales and channel enablement, presentations, and technical demos.
• Own security and sovereignty messaging across business units. Maintain accurate messaging and update the narrative as market conditions change.
• Conceived and commissioned Red Hat's 2026 Kubernetes fleet management study and wrote the survey questions. Secured funding and management support after a year of advocacy for buyer benchmarking and field-marketing content.
• Started Red Hat's Product Marketing and AI Guild the day after receiving Google Gemini access. The community now has 190+ members.
• Created and shared more than 50 AI skills, including tools for partner messaging and simulated message reviews. Built a catalog for colleagues to share them.

J.P. Morgan

Senior Product Marketing Manager

September 2021 - November 2023

Onyx | World's first bank-led blockchain platform

• Developed the platform story and go-to-market campaigns for the world's first bank-led blockchain platform, Onyx. CRM attributed 180% year-over-year growth in marketing-sourced inbound leads to those campaigns.
• Created landing pages, hosted assets, outbound emails, three explainer videos, and LinkedIn posts to bring the revised messaging to prospects.

IBM

Cloud-Native Product Marketing

July 2018 - September 2021

IBM Cloud portfolio

Promoted to Program Director in January 2019

• Doubled marketing-sourced revenue attributed to the "Build New Cloud Native Applications" campaign over one year by rebuilding its narrative, prospecting emails, supporting assets, and landing pages.
• Led a 13-person matrixed team. Directed cloud-native positioning and developer campaigns, built and hosted the IBM Cloud Podcast, and created messaging for developers and IT executives.
• Led marketing partnerships with the Cloud Native Computing Foundation, Fortanix, and Mendix, and supported IBM's KubeCon presence in North America and Europe.

Dell EMC

Senior Product Manager

March 2016 - June 2018

Ready Solutions and Alliances

• Designed, built, and marketed a development kit that helped independent software vendors and systems integrators create solutions for private cloud, big data, AI, and IoT.

VMware

Consulting Sales Executive

November 2014 - January 2016

DevOps and Open Cloud Practice; joined through the MomentumSI acquisition

• Sold DevOps, cloud, and cloud-native application consulting services to Fortune 500 companies and cloud service providers. Built strategic partner relationships at MomentumSI before the VMware acquisition.